What is the innovation?
Developed by Monash University researchers, the Low FODMAP Diet™ is a smartphone app that helps limit foods that have been shown to aggravate the gut and cause Irritable Bowel Syndrome (IBS) symptoms like intestinal bloating, gas and pain. These foods are high in a group of sugars called FODMAPs.
What benefit does it bring?
One in 7 people – or 15% of the World’s population is affected by IBS – which is debilitating for the sufferer. The low FODMAP diet is designed to reduce symptoms and lead to a better quality of life for people with IBS.
The Monash University Low FODMAP Diet™ is best followed under the supervision of a qualified dietician or healthcare professional who is experienced in this specialised area. The diet begins with a 2-6 week period of high restriction and then transitions to a more relaxed diet where certain foods are gradually re-introduced.
What commercial success and/or benefit to society has it achieved?
The app has been downloaded in over 120 countries and has reached number 1 in the medical category in over 96 countries. There is on-going testing of new products and development of new recipes and meal ideas.
What lessons learnt can you share?
A significant ongoing investment is required to support an app and the online portals we work with. It was also very improtant for us to implement targeted marketing campaigns in countries other than Australia.